Pricing
The Clockmender's Price
Two clockmenders, one square, and the price that spoke before either man's hands could. Letter No. 4 from Ben B. Tilley, on why cheap is expensive.
The Letters & Archive
Every letter, newest first. One lesson at a time, told as a story, hidden in a riddle, sealed with a verse.
Sales
The Coal Man's Little Book
Two coal merchants, one street, and the little book that turned every no into a date. Letter No. 3 from Ben B. Tilley, on the fortune in the follow-up.
Marketing
The Knife Man's Wager
Two knife sellers, identical steel, one winner: the seller who carries the buyer's risk. Letter No. 2 from Ben B. Tilley, on why the offer beats the copy.
Marketing
The Riddle of the Two Pie Men
Two pie men, one lesson: the only advantage worth having in business is a starving crowd. Letter No. 1 from Ben B. Tilley.
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