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The Ben B. Tilley Letters

Marketing and sales lessons the old way: told as stories, hidden in riddles, sealed with a verse.

Trying is Free, Ignoring is Costly

The Catalogue

Goods for the Serious Seller

Dear friend,

The letters are free and always will be. But some lessons need more room than a letter allows, and for those, there is the catalogue: books, guides, and tools from the desk behind the letters. Every item here follows one rule, and it’s the same rule Tilley teaches: it must be worth more than it costs, or it doesn’t get listed.

Browse below. No salesman will call.

Headlines That Sold cover

Item No. 2 · Swipe File (PDF)

Headlines That Sold

One hundred classic money-making headlines, sorted into ten psychological triggers and decoded into 25 fill-in-the-blank formulas, each proven with a modern example you can run tomorrow.

£12

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