The 3 Key Secrets to Sales and Marketing Success
Dear friend,
The man who holds my pen has written a book, and it falls to me to sell it, which is fitting, because selling things is the entire subject of the book.
Here is what it claims, and I’ve checked, so you don’t have to take it on faith: every piece of marketing that has ever worked, from a market-stall bark to a billion-view campaign, ran on the same three fuels. Psychology, which is knowing how your customer decides. Sociology, which is knowing the crowds and tribes they decide inside. Technology, which is the machinery that carries your message to them at scale. Multiply the three and you get marketing value. Let any one of them sit at zero and the whole sum is zero, which explains most of the marketing you’ve ever paid for and regretted.
What’s Inside
Eighteen chapters in three parts. Part One is the foundations: why one percent of businesses take nearly all the results, and how a nobody becomes a somebody. Part Two teaches the three secrets themselves, drawing on Ogilvy, Godin, and Hormozi, with the receipts to back them. Part Three puts the secrets to work everywhere it counts: personal branding, content and advertising, influencers, the customer journey, your offer and your price, the email list, automation and AI, and the discipline of one consistent message. Every chapter ends the same way: the lesson in one line, and one thing to do today. Because a book you act on is worth a hundred you merely finish.
Who It’s For
Owners of small and growing businesses who do their own marketing, or pay for it and want to stop being fooled. If you can read one chapter a night with a pen in your hand, you have everything the book requires. If you want magic beans, the internet sells those elsewhere.
£19 · PDF, delivered instantly
The Tilley Guarantee, exactly as taught in Letter No. 2:read the whole book, and if it doesn’t earn back its price for you, write and say so, any reason at all, and you’ll get your nineteen pounds back. Keep the book. Tilley bleeds first, or the deal isn’t worth making.
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The Best Time for Marketing was Yesterday...
Ben B. Tilley
P.S.Not ready to spend nineteen pounds on a stranger? Sensible. Read the free letters first, in the archive, and buy the book when the letters have earned your trust. That’s the correct order of operations, and Tilley would think less of you for doing it any other way.